Could a businessman, a treasure hunter, and an environmentalist truly be a modern-day explorer, charting a course not just through rainforests, but also through the very future of our planet? John Easterling, the visionary behind the Amazon Herb Company, embodies this intriguing duality, and his story offers a compelling glimpse into the intersection of business, conservation, and the enduring power of nature.
In an exclusive interview, Easterling, also known as "Amazon John," shared his insights on the pressing environmental challenges we face and why people are increasingly turning to the ancient wisdom of plant medicines. His journey, marked by a transformative encounter with indigenous healing practices in the Amazon rainforest, has shaped his life's work, driving him to not only build a successful business but also to champion the preservation of this vital ecosystem.
Born on April 10, 1952, in Jupiter, Florida, John Easterling's life has been anything but ordinary. His early passion for adventure and discovery led him down a path less traveled, eventually leading him to the heart of the Amazon. A near-death experience from hepatitis in 1980 profoundly altered his perspective, setting the stage for his future endeavors. In the early 1990s, Easterling embarked on a new chapter in his life, founding the Amazon Herb Company, after he was treated by South American natives who helped him with amazonian botanicals for an episode of fever and fatigue, which became the embodiment of his vision: bridging the gap between traditional knowledge and modern wellness.
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| Full Name: | John Easterling |
| Date of Birth: | April 10, 1952 |
| Place of Birth: | Jupiter, Florida, USA |
| Known For: | CEO and Chairman of Amazon Herb Company; Environmentalist; Rainforest Explorer |
| Marital Status: | Widower |
| Former Spouse: | Olivia Newton-John (Married 2008 - 2022, her death) |
| Education: | Details not widely available |
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| Reference: | Amazon Herb Company Official Website |
Easterling's commitment extends beyond business. He is a dedicated environmentalist, actively working to preserve the Amazon rainforest and its rich biodiversity. He has traveled to the rainforest over 175 times in the last 26 years, solidifying his deep connection to the land and its people. The model he created at Amazon Herb Co. focuses on ethical and sustainable harvesting, working directly with local communities, and contributing to the preservation of the rainforest. He recognizes the political challenges involved in conservation, but his dedication remains steadfast.
The Amazon Herb Company was established in 1990, and it was during this time that Easterling launched the business to promote the health benefits of plants from the Amazon. Regina Meredith of Conscious Media Network interviewed Easterling, and the interview covered the origins and practices of Amazon herbs and the concept of a circle of benefits. In an interview on the YouTube show "Let's Be Blunt with Montel," Easterling expressed how much better he felt after being treated with Amazonian botanicals by South American natives after he had a bout of fever and fatigue. This experience, he has said, was pivotal in his decision to found the company.
Easterling's personal life also intertwines with his professional endeavors. He married the singer Olivia Newton-John in 2008 in an Incan spiritual ceremony in Peru. Their shared love for the environment brought them together in the mid-1990s, and they remained close friends, working on projects together. Rodin Eckenroth/Getty, at their shared home in Santa Ynez, California, captures the essence of their life together with a memory table filled with photos and mementos. He was by her side until her death in 2022.
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Easterling is not just a businessman; he's a storyteller. His experiences as a treasure hunter, a rainforest explorer, and a conservationist have shaped his perspective. He has always had a passion for discovering lost treasures, which led him to travel to South America. His encounters with the Shipibo tribe in the Amazon rainforest after he fell ill and was cared for, is another testament to the transformative power of nature. "Amazon John," as he is known, is also a passionate educator, sharing the benefits of Amazonian ethnobotany, alongside the work of naturopathic doctors such as Dr. Jim Hawver. He is more than just the founder and president of the Amazon Herb Company. He is also an explorer, rainforest educator, conservationist, and entrepreneur.
Easterling's journey exemplifies how one can integrate their passions with their professional life. His vision and mission of preserving the rainforest and its botanicals are being realized through ethical and sustainable practices. The products made available by the company, and the work they are doing with local communities, underscores his commitment to preserving the environment. The company provides a range of products that they believe are beneficial to everyone.
In 2012, after selling the Amazon Herb Company to Trivita, Easterling went on to found another company. Despite the challenges, his focus on protecting the environment and promoting the use of plant medicines from the Amazon has remained unwavering. The Amazon Herb Company continues to be a testament to his life-long dedication to sustainability and the preservation of the Amazon rainforest.
His legacy lives on through the ongoing efforts of Amazon Herb Company, demonstrating the power of combining business acumen with a deep commitment to environmental responsibility. He has successfully created a model of ecological prosperity that benefits not only the Amazon rainforest and its inhabitants but also those seeking natural wellness solutions.
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